Services
Commercial consultancy
Background
New and larger demands with regard to efficient technology transfer have become a part of the normal everyday life of the business sector and the research institutions. Both within the private and the public sector there is talk of knowledge society, internationalization, globalization and international competition.
Chas. Hude in a historical perspective
For more than 100 years, Chas. Hude has been an independent IPR consultancy firm assisting customers in identifying, managing and protecting all sorts of intellectual properties in Denmark and abroad. However, in recent years there has been an increasing demand from the customers for more specific consultancy, so that the customers concurrently with the development will obtain an optimum exploitation of their IP rights.
Chas. Hude now and in the future
Based on the above-mentioned demand Chas. Hude has extended the company's wide range of services to include also commercial consultancy.
The commercial consultancy includes inter alia:
- identifying relevant investors for the protected knowledge/technology
- identifying relevant (licence) buyers of the customers' IPR
- identifying relevant strategic partners
- initiating a dialogue between customer and partner
- follow-up on the dialogue between customer and partner (process management)
- assisting the customer at the entering of a contract
When knowledge and technology meet business
In the commercialization process of ideas or inventions, as it takes place in the public research institutions and the private companies, know-how, ideas, inventions or similar intellectual property rights are to be turned into values in the form of results. Depending on the company or the university, the increase in value will normally be in the form of licence contracts, selling of IPR, establishing of up-coming companies, establishing of a research cooperations etc.
We insist on viable strategies
We wish to involve our customers in the development processes, as we insist on creating more viable solutions that do not only result in a present increased value, but also create the best conceivable foundation for success and results in the future.
Besides the traditional consultancy, we also wish to provide our customers with strategic commercial consultancy. Thus, we can assist our customers in integrating IPR in their business plan, in establishing an IPR strategy and in ensuring that the optimum exploitation of the IPR takes place. The objective is that IPR become an integrated part of the business activities of the university or the company.
Key considerations
In the case of a university it should be considered, whether the IPR activities are:
- Technology driven
- Market driven
or, whether competitive advantages are the driving force behind the IPR activities.
In the case of a company it should be considered, whether the IPR activities
- Generate new investments
- Create new business areas
- Create economic growth
By answering the above-mentioned questions, a much clearer picture of important issues is achieved, such as:
- Whether your IPR protect your activities
- The objective of your IPR protection
- Whether an optimum exploitation of your IPR is obtained
Our contribution
The combination of traditional IPR consultancy and the new commercial consultancy means that Chas. Hude is a "One Stop Shop", as the entire process from identification to commercialization of the customers' IP rights is considered.
In other words, Chas. Hude can assist you in identifying the relevant potential, in choosing the optimum protection and in exploiting the growth potential of your knowledge and technology.
